Hello.
I'm Nate. I do a lot.

Logo Design

Cobalt: Content Division

The Content Division at Cobalt, referred to as the "Content Team", was looking for a new logo for their brand. As a member of the team, I created the following.

Design Goal: To create a simple, yet memorable logo that encapsulates the role of the content team. The logo should also be designed in a way that remains attractive in both vertical and horizontal configurations, as well as in full and abbreviated variations, i.e. text only, logo only and combined.

Design Concepts: The heart of the logo is the design at the top, which not only represents coding--by the use of the square brackets and plus sign, which are used in css to denote attribute selectors and adjacent selectors, respectively--but it also symbolizes assistance by the use of the cross, as used by the American Red Cross. In addition, as you can see from the stylized text below it, the brackets and plus sign also represent the "C," "T" and "T" of the "CONTENT" name. The use of coding in the logo continues with a stylized css comment, which reads "a cobalt team." This plays on the standard naming convention of "Cobalt, an ADP Company." The use of cobalt blue is intentional, in homage to our company name, as well.

Implementation Techniques: I wanted to keep the logo simple and classic by using flat design. The only exception is the subtle gradient.

  • Lead Designer
  • Web Design, Logos, Images

Camelback Volkswagen

Camelback Volkswagen is the #1 Volkswagen Dealership in the Phoenix, AZ area. The Camelback Volkswagen Redesign Project was a complete redesign of their existing site. As the Lead Designer and Developer, I was tasked with coming up with new design ideas while incorporating the dealership's requests.

The General Manager requested a new logo as part of the redesign. I thought that the current logo had some nice elements, but agreed on the need of a refresh. I liked the font and color choice of the original logo and enjoyed the playful mountain-esque Volkswagen Beetles and decided to incorporate those elements in the new logo. I wanted some variations of the Camelback Blue, and so I added two tints to the Camelback Color Palette. I replaced one of the two Beetle silhouettes with an artistic representation of the Camelback Mountains. The final Beetle silhouette remained as an idea that Volkswagen encircles, selects and is a part of the Camelback Mountain area in Phoenix, AZ.

  • Lead Designer
  • Web Design, Logos, Images

Shield Technologies

Two logo variations for Shield Technologies.

  • Lead Designer
  • Web Design, Logos, Images

Shot in the Dark

This logo was designed for the a cappella group, Shot in the Dark, in Seattle, WA.

  • Lead Designer
  • Web Design, Logos, Images

Leaders in Training

The Leaders in Training program, at CDK Global, was formed in 2015 to help promote leadership training within the company.

  • Lead Designer
  • Web Design, Logos, Images

The League: Camden NoMa

The League: Camden NoMa was looking for a logo for their Fantasy Football team. I married the Camden NoMa logo with the logo from tv's The League. And finally, I added a few football elements to the Camden NoMa mascot.

  • Lead Designer
  • Web Design, Logos, Images

Turn Key Grow Room

This company needed a new logo, so I designed this one with a lush green color.

  • Lead Designer
  • Web Design, Logos, Images

TosinStuff

TosinStuff was an online marketplace based in Boston, MA.

  • Lead Designer
  • Web Design, Logos, Images

Print Design

Right Here

This poster was designed as a gift for a friend who was moving across the country. I wanted the message to be clear, yet artistic. The quote is an original.

  • Lead Designer
  • Print, Images

Birthday Girl Poster

This movie-style poster was designed for a friend, who wanted to pursue a career in film.

  • Lead Designer
  • Print, Images

Hello Friend

Hello Friend attempts to greet every person with a smile. The numerous overlapping lines of text symbolize the overwhelming number of voices willing to welcome everyone with open arms.

  • Lead Designer
  • Print, Images

Friends

This Friends inspired poster was designed for a friend who was moving across the country.

  • Lead Designer
  • Print, Images

Icon Design

Camelback Difference Badges

Camelback Volkswagen is the #1 Volkswagen Dealership in the Phoenix, AZ area. The Camelback Volkswagen Redesign Project was a complete redesign of their existing site. As the Lead Designer and Developer, I was tasked with coming up with new design ideas while incorporating the dealership's requests.

While talking with the General Manager of Camelback Volkswagen, he mentioned that he would like an image created for The Camelback Difference. I decided that a badge would be the best type of image to create, as it would allow me to use it throughout the site, at both large and small sizes. I designed these badges with a duality in mind: familiarity and awareness. For those who know of The Camelback Difference, I want this badge to serve as a quick reminder. For those who are unaware, I want this badge to be a learning jump-off point.

  • Lead Designer
  • Web Design, Images, Icons, Vector

Camelback Specials Icons

Camelback Volkswagen is the #1 Volkswagen Dealership in the Phoenix, AZ area. The Camelback Volkswagen Redesign Project was a complete redesign of their existing site. As the Lead Designer and Developer, I was tasked with coming up with new design ideas while incorporating the dealership's requests.

The GM requested an icon that could be used on the Vehicle Search Results and the Vehicle Details pages. This icon was to be used as a flag, of sorts, to quickly inform customers that the particular vehicle was on a special sale.

As the GM didn't give me any specifics whatsoever, I decided to create a few different icons for him to choose from. I then created three versions of each: Etched, Engraved and Embossed. And finally, I gave them a choice between a monochrome icon, using their primary color (Camelback Blue) and one using their primary and secondary colors (Camelback Orange).

  • Lead Designer
  • Web Design, Images, Icons, Vector

Portfolio Icons

I designed these icons for my online portfolio. I wanted simple, clean, flat designs for the sections of my site.

  • Lead Designer
  • Web Design, Images, Icons, Vector

Audio/Mute Icons

Four versions of an audio icon and the mute counterpart.

  • Lead Designer
  • Web Design, Images, Icons, Vector

Incognito Icon

This is my take on the Incognito icon found in the Google Chrome browser.

  • Lead Designer
  • Web Design, Images, Icons, Vector

Other Icons

These are a few more icons that I've created over the years that I like for one reason or another. I've included banners, shelves, buttons, arrows, checkmarks and a metallic knob.

  • Lead Designer
  • Web Design, Images, Icons, Vector

NFL

NFL

I created these over the last three NFL seasons. The first three are from the 2013 NFL Conference Championship Games, and the next two are from Super Bowl XLVIII. The next image is from the 2014 NFL Season collection. This particular sample is from Week 2. In this collection, the teams fade away with each loss. And finally, the last image is a vector based version of the New England Patriots' logo. I created this replica image in Adobe Illustrator.

  • Lead Designer
  • Web Design, Logos, Images, Vector

Social

Facebook Cover Photo: Shot in the Dark

In 2012, the a cappella group, Shot in the Dark, was a finalist in the nation-wide competition held by Lady Antebellum. I created this Facebook cover photo for the group in order to help them promote voting. NOTE: The QR code was also used as their profile picture. That is what the other arrow points to when both are used on Facebook.

  • Lead Designer
  • Web Design, Logos, Images

Vector Art

Washington, DC

I created this vector graphic as a type of travel-inspired poster for our Nation's Capital. Each building is completely hand-drawn using Adobe Illustrator.

  • Lead Designer
  • Web Design, Images, Vector

Web Design. Front-End Web Development. Photo Editing. Logo Design. SEO. Social Integration. Social Networking. Graphic Design. Vector Art. Typography. Iconography.

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contact@nathanepierce.com