Cobalt: Content Division
The Content Division at Cobalt, referred to as the "Content Team", was looking for a new logo for their brand. As a member of the team, I created the following.
Design Goal: To create a simple, yet memorable logo that encapsulates the role of the content team. The logo should also be designed in a way that remains attractive in both vertical and horizontal configurations, as well as in full and abbreviated variations, i.e. text only, logo only and combined.
Design Concepts: The heart of the logo is the design at the top, which not only represents coding--by the use of the square brackets and plus sign, which are used in css to denote attribute selectors and adjacent selectors, respectively--but it also symbolizes assistance by the use of the cross, as used by the American Red Cross. In addition, as you can see from the stylized text below it, the brackets and plus sign also represent the "C," "T" and "T" of the "CONTENT" name. The use of coding in the logo continues with a stylized css comment, which reads "a cobalt team." This plays on the standard naming convention of "Cobalt, an ADP Company." The use of cobalt blue is intentional, in homage to our company name, as well.
Implementation Techniques: I wanted to keep the logo simple and classic by using flat design. The only exception is the subtle gradient.
- Lead Designer
- Web Design, Logos, Images