Camelback Volkswagen: HomePage
Camelback Volkswagen is the #1 Volkswagen Dealership in the Phoenix, AZ area. The Camelback Volkswagen Redesign Project was a complete redesign of their existing site. As the Lead Designer and Developer, I was tasked with coming up with new design ideas while incorporating the dealership's requests.
I wanted to present a brand-new look homepage for Camelback Volkswagen. Their homepage was in need of a refresh and instead of a few small tweaks, I thought bold designs and new ideas were the way to go. I used their primary color, Camelback Blue, and their secondary color, Camelback Orange, throughout the homepage. Large images, splashes of vibrant color, elements that extend beyond the page and new techniques with CSS3 cover this page. The text-based pattern above the footer, that lists all VW models, is just that--text. Most designers/developers would simply use an image, but I chose to use actual text so that it improves SEO. Each model name is rotated and clipped to a container, so as not to overflow. Each model name is also a link that, when clicked, adds a new style, with transition, and takes the user to all available models in inventory. Upgrades like this were added to improve the appearance of the site, but also the function and performance.
- Lead Designer, Lead Developer
- Web Design, Web Development, Logos, Images, Icons
- January, 2013 - April, 2013